by Jeanne Cunningham | Oct 6, 2016 | Uncategorized
White papers are a growing trend when it comes to marketing medical devices and pharmaceutical products. They are an excellent way to demonstrate the abilities and services of your company while showing potential customers that you can get to the bottom of their...
by Jeanne Cunningham | Oct 6, 2016 | Uncategorized
White papers are a great way for medical device companies to increase interest in their products, attract potential leads, and gather valuable information to qualify those leads for sales. However, the time, effort and cost of creating a great white paper can be...
by Jeanne Cunningham | Oct 6, 2016 | Marketing
The medical device market is one of the more robust markets that survived the recession and is currently experiencing a healthy growth phase. However, strong growth means many competitors, and it’s up to you to make sure that your marketing is able to generate...
by Jeanne Cunningham | Oct 6, 2016 | Uncategorized
One thing that all businesses strive for is credibility. This is especially true in the medical device industry. We want to appear as though we are the only logical choice for our specific product or service in the industry. One way to create credibility is through...
by Jeanne Cunningham | Oct 6, 2016 | Marketing
A good white paper can be a great asset for manufacturers of wound care products. They are particularly useful for companies that are trying to market a complex technology or service that requires potential customers do some background research prior to making a...
