Welcome to the KHI blog
Our company is constantly evolving. Stay up to date with all things wound care and more.Delivering Your Scientific Marketing Message To a Wound Care Audience
I recently discussed three defining trends of the wound care market. Once of the prevalent traits addressed in my blog was the scientific nature of the ever-expanding market of wound care products. We live in the age of the science and technology. We also live in the...
read more3 Ways to Use WoundSource as Your Marketing Resource
WoundSource 2014 mailed out to over 24,000 health care professionals in wound care last month. We’re already getting requests from users for additional copies to be shipped and have received hundreds of subscription reservations for the 2015 edition. The demand for...
read moreBoost the Impact of Your Wound Care Product Listings on WoundSource.com
Here at WoundSource, we’re doing things a bit differently this year. This fall marks the WoundSource editorial department’s first year of doing exclusive “online” product listing updates. You may have recently heard from us about this initiative. We’re keeping the...
read more5 Marketing Strategies for Launching Your New Wound Care Product
Bringing a new product to the wound care market can be an exciting but challenging time for wound care marketers. With thousands of products already on the market and so many channels to cover, how do you decide among marketing strategies in order to make an impact...
read more7 Tips For Writing Effective Healthcare White Papers
White papers are a growing trend when it comes to marketing medical devices and pharmaceutical products. They are an excellent way to demonstrate the abilities and services of your company while showing potential customers that you can get to the bottom of their...
read moreMarketing Medical Device White Papers – 3 Pitfalls to Avoid
White papers are a great way for medical device companies to increase interest in their products, attract potential leads, and gather valuable information to qualify those leads for sales. However, the time, effort and cost of creating a great white paper can be...
read more6 Keys to Jump-Starting Your Medical White Paper Writing Process
The medical device market is one of the more robust markets that survived the recession and is currently experiencing a healthy growth phase. However, strong growth means many competitors, and it’s up to you to make sure that your marketing is able to generate...
read more3 Ways Medical Device White Papers Boost Your Business’ Credibility
One thing that all businesses strive for is credibility. This is especially true in the medical device industry. We want to appear as though we are the only logical choice for our specific product or service in the industry. One way to create credibility is through...
read more4 Tips for Creating Medical Device White Papers That Wound Care Customers Want to Read
A good white paper can be a great asset for manufacturers of wound care products. They are particularly useful for companies that are trying to market a complex technology or service that requires potential customers do some background research prior to making a...
read moreFrom the WoundSource Blog: January-March 2015 Top Picks
This post is the first in a quarterly series highlighting top blogs as selected by the WoundSource.com managing editor. It is a great pleasure of mine to regularly read from our dynamic team of bloggers on WoundSource.com—being that it is my job description, after...
read moreCase Study: Before and After Metrics of Upgrading a Product to a Microsite on WoundSource.com
With over 100,000 monthly pageviews, and 40% of incoming traffic starting on product pages, upgrading your product listing on WoundSource.com is a great way to make an impact with clinicians doing product research We have found that after upgrading to a microsite...
read moreNew: Refined and Comparative Search Functionality Added to WoundSource.com
WoundSource was developed nearly two decades ago as a resources for clinicians to gain easy access to comparative wound care product information. With thousands of wound care dressing on the market, and rapidly expanding areas such as cellular and/or tissue-based...
read moreThird Quarter Policy News and Comments from the Alliance of Wound Care Stakeholders
The Alliance of Wound Care Stakeholders’ (Alliance) quarterly update provides an overview of ongoing advocacy initiatives to ensure access, coverage and payment to wound care procedures and technologies for patients. This update includes current action items, updates...
read moreWoundSource Update: Product Category Changes for 2016
The New Year is just around the corner and the Kestrel Health Information staff, in a combined effort with its clinical advisory team, are hard at work revising and refining the WoundSource product reference guide structure for 2016. Development for the next edition...
read moreTop 5 Most Interesting Wound Care Products of 2015
WoundSource 2015 is out and in the hands of its 25,000+ subscribers. We received over 140 new product submissions this edition. The wound care market just keeps growing in every device area. As has been the trend over the years, the majority of new wound care products...
read moreTop 5 Most Interesting Wound Care Products of 2015
WoundSource 2015 is out and in the hands of its 25,000+ subscribers. We received over 140 new product submissions this edition. The wound care market just keeps growing in every device area. As has been the trend over the years, the majority of new wound care products...
read more4 New WoundSource Opportunities for Product Marketers
With the fall planning and budgeting season in full swing, now is the time to look at new offerings to add to your WoundSource campaigns for 2015. Each year, our sales and editorial team work over the summer months to organize, analyze and plan from the feedback that...
read moreSpotlight on The Alliance of Wound Care Stakeholders
If you’re currently not following the activities of the Alliance of Wound Care Stakeholders (“Alliance”), then I suggest that you drop everything that you’re doing and bring yourself up to speed. I recently spoke with Marcia Nusgart, the executive director of the...
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