by Miranda Henry | Oct 6, 2016 | Uncategorized
Bringing a new product to the wound care market can be an exciting but challenging time for wound care marketers. With thousands of products already on the market and so many channels to cover, how do you decide among marketing strategies in order to make an impact...
by Jeanne Cunningham | Oct 6, 2016 | Uncategorized
White papers are a growing trend when it comes to marketing medical devices and pharmaceutical products. They are an excellent way to demonstrate the abilities and services of your company while showing potential customers that you can get to the bottom of their...
by Jeanne Cunningham | Oct 6, 2016 | Uncategorized
White papers are a great way for medical device companies to increase interest in their products, attract potential leads, and gather valuable information to qualify those leads for sales. However, the time, effort and cost of creating a great white paper can be...
by Jeanne Cunningham | Oct 6, 2016 | Uncategorized
One thing that all businesses strive for is credibility. This is especially true in the medical device industry. We want to appear as though we are the only logical choice for our specific product or service in the industry. One way to create credibility is through...
by Miranda Henry | Nov 18, 2015 | Uncategorized
The Alliance of Wound Care Stakeholders’ (Alliance) quarterly update provides an overview of ongoing advocacy initiatives to ensure access, coverage and payment to wound care procedures and technologies for patients. This update includes current action items, updates...
by Jeanne Cunningham | Oct 8, 2014 | Uncategorized
With the fall planning and budgeting season in full swing, now is the time to look at new offerings to add to your WoundSource campaigns for 2015. Each year, our sales and editorial team work over the summer months to organize, analyze and plan from the feedback that...
